Class Poster Idea (Audience Research)

As a group; I, Brad, Lauren and Beth all created a concept for a trailer where a younger girl was sadly killed in a car accident. Subsequently, the farther of this child is driven insane over his loss - he then kidnaps young girls who look similar. That was a slight overview of our idea - it's explained thoroughly on the image above.

We Received a lot of positive feedback which reads that our trailer concept is a good story line from a different approach. The idea of the father treating the kidnapped girls nicely, as opposed to abusively treating them, is a different method of dealing with his loss - commonly murderers would results to violence. The context is modern and refers to the disappearance of Madaline McCane - subsequently tapping into feats of threat to a family and all parents worst nightmares of loosing a child. The use of different age ranges that would be used in the film is different and wouldn't suggest a student film - this would also engage a range of audiences as opposed to just teenagers.

On the contrary, the constructive criticism are as followed: the plot needs to be simplified to make the trailer easier to create. The concept may be hard to explain so there will need to be thorough use of inter-titles. There's also a comment of advice for  when we create the trailer, to show how the daughter and how she dies as well as a kidnap of a girl the same age - this will help explain the storyline clearly.

The class then voted on whether they would watch the marks and we received 100%; 21/21 people said they'd watch the film. Which is great and we're all extremely pleased with our feedback. 

We've recently decided to change our concept to a monster/lizard idea due to complications of actors; we never knew any children who could act and the ones we did know would have been difficult to direct due to their age. Subsequently, under those grounds, we've changed the overall concept to a Herpetology inspired horror which will include a transformation of a human being turned into a Lizard.

Here's a draft, that me and the group have come up wit,h as a rough idea of what our new poster will look like.