Cloverfield (2008) Trailer

WHICH POSITIVE, CLEVER OR INTERESTING ASPECTS DO YOU THINK YOU COULD INCLUDE IN YOUR OWN TRAILER? WHAT GENERIC FEATURES ARE FULFILLED WELL?

·         This horror/action film trailer delivers that of a scene trailer. This means that the trailer focuses on one scene in the entire film: it’s Robs leaving party where everyone is happy and jolly but that then transform to a very panicky pace when stuff, such as the statue of liberty’s head, are being thrown around the city. Not only is this different to the vast-majority of trailers which visualize the ‘highlight trailer’ (showing the best part of the film that reveals the narrative), which makes it very enticing. But it also doesn’t show that much of the narrative which gives us the mystery of wondering what happens in the rest of the film. This vague approach makes us want to know more.

·         The film is ideal for the 18-15 year old target audience.

·         There’s a handheld section which is stated.

·         Jolly party cut to jerky/jagged shots of explosion, and then it cuts to a slow moving head of the Statue of Liberty so there’s a clever and effective use of collision-cutting.

·         The noise is very intriguing; we want to know what it is and what’s throwing stuff around the city. We never see what is causing this horrific issue accordingly making us want to see it. These interesting moments in the little narrative shown, is a tease because we want to know what has caused this.

WHICH ASPECT OF THE TRAILED DID YOU THINK WERE UNSUCCESSFUL, AND WOULD PUT OFF ITS TARGET AUDIENCE? HOW IS IT DISAPPOINTING?

·         It doesn't deliver horror enough; it’s more of a mystery film.

·         It’s a risky move having a whole scene, which is the more important, in the trailer, when you approach it in the film you’ll know what’s going to happen.

WHAT WAS THE TRAILERS AVG. SCORE IN CLASS? WHY DID IT RECEIVE THAT MARK?

The average class score is 8. Reason being, it appeals to its desired target audience, the trailer showcases and delivers what it said it would, which is horror and action. The trailer doesn't tell us too much which engages us a lot more. And overall, the trailer is really effective.